Platform access: Google & Meta

Granting appropriate access to your digital marketing platforms is essential for efficient collaboration and security. Below is a step-by-step guide on how to add users to various platforms, along with links to official help articles for further assistance.

Google Analytics

For Google Analytics 4 (GA4):

1. Sign in to your Google Analytics account.​Google Help

2. Click on the Admin gear icon in the lower-left corner.​

3. Under the desired Account or Property, select Account Settings or Property Settings.​

4. Click on Account Access Management or Property Access Management.​

5. Click the blue + button and select Add users.​

6. Enter the user's email address and assign the appropriate roles and data restrictions.​

7. Click Add to send the invitation.​

Google Ads (Including MCC Accounts)

For Individual Google Ads Accounts:

1. Sign in to your Google Ads account.​

2. Click the Admin icon in the upper-right corner

3. Select Access and security.​

4. Click the blue + button.​

5. Enter the user's email address and select an access level.

6. Click Send invitation.​

More information can be found here: ​

For Manager Accounts (MCC):

1. Sign in to your Google Ads Manager Account.​

2. Click the Admin icon in the upper-right corner.​

3. Select Access and security.​

4. Click the blue + button.​

5. Enter the new user's email address and select an access level.

6. Click Send invitation.​ ​

Google Search Console

1. Open your Search Console property.​

2. Click on Settings in the left-hand menu.​

3. Select Users and permissions.​

4. Click Add user.​

5. Enter the user's email address and choose the permission level.​

6. Click Add.

Google Tag Manager

1. Sign in to your Google Tag Manager account.

2. Click on Admin.​

3. In the Account column, select User Management.

4. Click Add and choose Add new users.

5. Enter the user's email address and set their permissions.​

6. Click Invite.

Meta (Facebook) Ads Manager

1. Go to your Ads Manager Settings.

2. Under Ad account roles, click Add people.​

3. Enter the name or email address of the person you want to add.​

4. Select their role and click Confirm.​

TikTok Ads Manager

1. Log in to your TikTok Business Center.​TikTok For Business+4TikTok For Business+4TikTok For Business+4

2. Navigate to the Members tab.​TikTok For Business

3. Click Invite Member.​TikTok For Business

4. Enter the new member's email address.​TikTok For Business

5. Choose the appropriate access level.​TikTok For Business

6. Click Send Invitation.