MISTER SHADE
INCREASING QUOTES FOR SHADE SAILS.
FROM NO PAID ADS
TO A $12 COST PER LEAD
INCREASE IN
WEBSITE TRAFFIC
+27.85%
16%
CONV RATE
CHALLENGE
Mister Shade, a trusted provider of custom shade sails & awnings in Queensland, has built an impressive reputation over 10 years, completing more than 1,500 installations. While their growth through word of mouth and referrals was strong, the team sought to scale the business further and reach a broader audience.
SOLUTION
With a focus on increasing quality leads and growing brand across South East Queensland, Meaningful created a bespoke approach to Google, implementing a performance led Google Ads build and focusing on increasing exposure for anyone in the mid to low funnel for shade sails and awnings.
RESULT
Mister Shade has seen growth across the whole business, with the increased volume of work resulting in new hires within the business. We have seen an incredibly strong conversion rate (phone calls and form submissions) on average of 16%, and a Cost Per Lead of $12, all whilst increasing website traffic.
Todd - Owner Of Mister Shade
“Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family.”
OUR EXPERIENCES STRETCHES FAR & WIDE.
THE HOW.
-
Building a bespoke strategy for Mister Shade, we implemented a highly targeted, performance focused Google Ads build to focus on leads and quality.
-
Building out Google Analytics tracking for Mister Shade to ensure transparency was clear. A customised live dashboard for the business to view at any time to see all website metrics and leads.
-
Providing overall strategy and guidance across wider marketing business decisions, acting as an in house resource for best approach for wider activity.
YOUR LEAD BUSINESS PARTNER.
Your in-house marketing team, in the form of an agency.